Vox Opinion - Our researches allow our clients to go from analysis into action.

Political party

Client : a political party

Challenge : The political party required information on elector perception of specific elements of the regional and national news.

Strategy : Vox Opinion used two research tools to meet the client's objectives: a survey and group discussions. Vox Opinion :

• Developed the questionnaire
• Defined the sample
• Administered the telephone questionnaire to 983 people
• Collected and analysed the results
• Proposed recommendations for objective realisation to the client

Discussion groups then were created to validate the initial hypotheses. Vox Opinion:

• Developed the interview questionnaire
• Researched the participants
• Organized the meetings
• Animated the meetings
• Identified the aspect which permitted the client to better understand to elector perception
• Proposed the recommendation for reaching the objective of the client